Mills Marketing

There’s a new face (and voice) to fraud. It's called the “deepfake.” Familiar with the term? You need to be, because a finance worker was recently duped into erroneously transferring more than $25 million to a "deepfake" CFO over a video call. Yikes! Here are 4 tips for spotting and avoiding these scams: https://bit.ly/44eN2Ee. If you haven’t already, hit the subscribe button at the bottom of the webpage to get our newsletter, Insights.

On Administrative Professionals Day, we would like to express our sincere gratitude to Jen and Leslie. Their exceptional support, organization, and enthusiasm keep our team running smoothly. Today, we celebrate the two of you! #AdministrativeProfessionalsDay

Help us wish SVP Joni Sievers a Happy 33rd Millsiversary! To learn more about Joni and the rest of the Mills team, visit https://bit.ly/3w6gwHK.

Calling all Indiana bankers, here’s a friendly reminder that the Mega Conference, brought to you by Indiana Bankers Association, is set for May 6-8 in Indianapolis. Mills is excited to be a part of this event! Content Manager, Ryan Pleggenkuhle, and EVP, Growth and Innovation, Derek Baker, will be discussing and addressing concerns regarding generative AI and how financial institutions can leverage it as a competitive advantage! #GenerativeAI #BankMarketing #CommunityBanking To register for the Mega Conference, visit https://bit.ly/3vFzFQS.

Will we be seeing you in Las Vegas? Mills’ President Kristin McCauley as well as team members Derek Baker, Crystal Steinbach and Kris Mattoon look forward to connecting with you there. It’s going to be an exciting couple days of learning and networking! Visit https://bit.ly/43OKQ65 to register or learn more about the event.

We’re excited to share that our own Derek Baker was recently featured in Independent Banker magazine! In his interview, he provided valuable insights on how community banks can view marketing as an investment rather than an expense, and how effective marketing is essential to acquiring new business and boosting growth. Here’s a key excerpt from the article: “The brands that aren’t slowing down, the ones that get it, either maintain or grow their (marketing) budgets,” says Baker. “When you’re measuring appropriately, when you’re using the data, when you’re providing the information, when you’re tracking as much as you possibly can, you can start to tell better stories, which can help you advocate for your budget.” We’re grateful to Independent Banker for giving Derek the opportunity to share his knowledge. Be sure to read the article for a complete download: https://bit.ly/49bzVEV #CommunityBanking #MarketingStrategy #BusinessGrowth

ICBA LIVE – what a great conference! A sincere thanks to ICBA for having us, and to everyone who took the time to attend one of our sessions. Crystal and Derek engaged bank leaders on the impact of bank technology, the user experience, and use cases on Generative AI. If you missed our Round Table or Learning Lab and/or want to connect with Crystal or Derek, visit https://bit.ly/4aaUUZy. They’d love to hear from you. ICBA LIVE is an excellent conference for learning, sharing knowledge and meeting new talented peers along the way. We hope to be back next year! #ICBALIVE #CommunityBanking

Join us in saying Happy Millsiversary to MacKenzie Clemens and Kelli Julich-Turnquist! We love having you both on our team. Thank you for your hard work and dedication to Mills and our clients. To learn more about MacKenzie, Kelli and the rest of the Mills team, visit https://bit.ly/4a06B5d.

Having clients and followers like you is absolute gold! Happy St. Patrick’s Day!

Crystal Steinbach and Derek Baker represented Mills at “The ONE Conference” hosted by the Illinois Bankers Association last week. We had a great time and wanted to thank the IBA for inviting us and everyone who attended for taking the time to chat with us. It's always great to meet new people and share insights! Central Bank Illinois Visit https://bit.ly/4a5kZZK to connect with Derek or Crystal!